Marketing Minded: The Academic Journey of Jordyn Bjorkman
Introduction:
Welcome to Marketing Minded: The Academic Journey of Jordyn Bjorkman -- here you'll find a curated selection of my work in brand strategy, digital marketing, and consumer insights, along with my resume and certifications.
Summary:
This space reflects my passion for creative problem-solving, strategic thinking, research-backed decision making, and thoughtful storytelling. Please visit my portfolio in the top menu for a highlighted selection of projects I’m most proud of—each demonstrating my commitment to impactful, insight-driven marketing.
Projects & Experience
Marketing Projects
[Southern New Hampshire University]
As a marketing student, I developed and executed various projects that contributed to practical marketing knowledge and skills. These projects included market research, campaign strategies, and digital content creation, all aimed at gaining hands-on experience in real-world marketing scenarios.
Service Manager
[Wells Fargo]
I led team development initiatives and streamlined operations across multiple branches while building lasting relationships with customers through meaningful, trust-based conversations. This experience gives me a unique advantage in marketing—combining leadership and operational strategy with firsthand insight into consumer behavior, enabling me to create customer-centric, data-informed campaigns that drive engagement and loyalty.
Shift Supervisor
[Starbucks]
I successfully coordinated promotions and events that boosted community engagement and drove increased foot traffic, directly translating to hands-on experience in campaign execution and audience targeting. Coupled with managing sales trends, staffing, and inventory, this role strengthened my ability to develop and implement strategic marketing initiatives that deliver measurable business results.
Education
Bachelor's Degree in Marketing
Southern New Hampshire University 2025
Concentration in Digital Marketing
Graduated Summa Cum Laude
Marketing Courses
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Strategic Brand Management
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Marketing Research
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Consumer Behavior
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Digital Marketing
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SEO vs SEM
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Digital Advertising
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Digital Analytics
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Integrated Marketing Communications
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International Marketing Strategies
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Mobile Marketing
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Applied Marketing Strategies
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Social Media & Marketing Communications
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Strategic Market Planning
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Professional Selling
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Writing for New Media
Marketing Certifications
Trained in Google Analytics, Google Ads, Hubspot Social Media
Skills & Expertise
Customer Relationship Management
My extensive experience working directly with diverse customers at Wells Fargo and Starbucks, along with academic projects emphasizing customer personas and buyer behavior, equips me to create authentic, targeted marketing messages that resonate deeply and foster strong brand loyalty.
Event Coordination and Promotion
I successfully managed Wells Fargo’s participation in university orientation week and resource fairs, coordinating booths, engaging with students and parents, and supporting new account sign-ups. Combined with my academic experience in marketing campaigns, this has equipped me to effectively plan and execute targeted promotional events that increase brand visibility and customer acquisition.
Data Analysis and Reporting
Drawing from hands-on experience analyzing sales trends and customer behaviors at Wells Fargo and Starbucks, combined with in-depth academic marketing projects focused on consumer segmentation, SWOT analyses, and digital campaign strategies, I excel at transforming data into actionable insights that drive targeted, effective marketing campaigns and maximize return on investment.
Cross-Function Collaboration
Collaborating with managers, team members, vendors, and external partners across various roles has strengthened my communication and teamwork skills, vital for successful marketing project coordination and stakeholder management.
